@appleTV | Brand Channels
With a growing library of exceptional television shows and films Apple broke with their usual social media approach and enlisted us to bring witty and elevated content across various social timelines.
Silo | The Tweet
Our social first approach gave Apple TV a direct correspondence with their audience and who were never more delighted than when we gave them what they wanted. And when we posted the first episode of a popular show to Twitter/X, the fans went nuts.
The Morning Show | Select Editorial
To engage the fans for season 3 of this popular drama we took an always on approach, servicing audiences demands for more of their favorite characters on @themorningshow — while over on @appleTV we teased what was next for their complex relationships where followers might be less familiar with the drama.
Slow Horses | Select Editorial
Recognizing that Slow Horses could appeal to a broader audience than it was reaching, I created a mini-campaign by tapping into it’s best features: the specific humor of Gary Oldman’s performance, London as a location - and showing followers that this wasn’t just another spy drama.
