When TikTok came to us asking how we’d approach promoting TikTok as a marketing tool to C-Suite marketers our approach was two-fold: give creators the tools to communicate TikTok’s efficacy to their bosses, and demonstrate the extraordinary stats to CMOs and others where they’ll see it.
BEST PRACTICES
Speaking directly to marketeers with a focus on TikTok we introduced a weekly series highlighting best practices for brands on TikTok.
ADVERTISING PACKAGES
When it came to highlighting TikTok’s unique ad packages we showcased businesses who had successfully grown utilizing the best of what TikTok had to offer. On LinkedIn we created nostalgia 8-bit style graphic games to communicate case studies. Meanwhile on TikTok using a fun film noir aesthetic we showed creators that cracking business cases was easier with TikTok’s creative suite.
